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Social Media for the young at heart
May 9, 2012
Being an entrapraneur, like being a parent, is a job best left to the young.
Sure there are advantages to becoming a parent in middle age. We mature moms (or as certain medical personnel refer to us, geriatric moms) bring experience and wisdom to parenting that makes us more tolerant and patient. We are arguably more financially stable and secure in our careers.
I think I was absent the day they were handing out mature wisdom and financial security because mostly what I bring to my parenting is a frazzled sense of, what the hell is going on and why is it so noisy?
The biggest requirement of parenting is an abundant supply of energy and blind optimism and the willingness to get shit on your face. Every day is a new challenge. There is very little time to sit back and enjoy the fruits of your labour.
Running a business is the much same. Just when it all seems to be going swimmingly and you think you have it figured out someone insists:
You really need to be on Hootsuite.
image courtesy creatine markting
What the hell is Hootsuite? What kind of weird #code is this? Suddenly, I have shit on my face because I don’t know what’s going on.
I know now because I spent the whole day linking my Facebook to my Twitter account and retweeting blogs on Linked In. My foray into social media marketing was strangely compelling and somewhat frustrating.
It’s all about social media baby. Soon that will be the only media that matters. Curiously it felt a little like wasting time.
That’s because I’m old. OK, maybe I’m not old. I certainly don’t want any of you out there who are creeping up on 50 to feel old. Because maybe you don’t feel old and maybe you’ve got the whole tweet, share, pin thing all figured out.
But it made me feel more than slightly out of touch and kind of “what’s the big deal?”
There was recently much ado in American politics regarding legislation to limit internet freedom. Someone commented, “These guys who want to control what can be posted on the internet are the same guys who couldn’t figure out how to program the clocks on their VCRs in 1989.”
I really don’t want to put myself in that category. Good grief. What will my kids say when they are teen-agers?
When my son was three, he complained to me, “Mom I can’t get on Youtube on Dad’s phone.” That’s the thing about having kids and running a business. It may exhaust you. But it keeps you in the groove.
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